Nationwide SEO Strategy for Wowa.ca Boosts Organic Traffic and Conversions
Wowa.ca is a Canadian financial company that provides a variety of online real estate and financial tools to help consumers make informed decisions about buying, selling, or managing property. They also offer services that compare real estate agents and their brokerages. With a mission to empower consumers with reliable financial information, Wowa.ca sought to increase their online visibility and attract more users nationwide. They needed a robust SEO strategy to improve search engine rankings, drive organic traffic, and increase conversions across Canada.
MGA Services
Content Development
Technical SEO
Conversions
Backlinking
A Quick Look
525%
Increase in Organic Traffic
45%
Increase in Conversion Rate
400%
Increase in Leads
30%
Decrease in bounce rate
The Objective
- Increase organic traffic and improve search engine rankings across Canada.
- Enhance the visibility of Wowa.ca for nationwide searches related to real estate and financial tools.
- Boost lead generation and conversions through organic search.
The Strategy
- Keyword Research: Conducted comprehensive keyword research to identify high-value national keywords related to real estate and financial services.
- Content Creation: Developed high-quality content tailored to different regions within Canada, addressing the unique needs of consumers in each area.
- On-Page SEO: Implemented extensive on-page SEO improvements, including meta tags, header tags, schema markup, and internal linking to enhance search engine rankings.
- Link Building: Conducted nationwide link-building campaigns to acquire high-quality backlinks from reputable real estate and financial websites.
- Technical SEO: Improved website speed, mobile responsiveness, and fixed technical issues to ensure optimal performance and user experience.
- Analytics and Reporting: Set up detailed analytics and reporting to monitor traffic, rankings, and conversions, allowing for data-driven adjustments to the SEO strategy.
The Results
- 525% Increase in Organic Traffic: Within one year, Wowa.ca’s organic traffic grew from 40K to 250K, significantly enhancing their online presence and reach across Canada.
- 400% Increase in Leads: Targeted content strategies and optimized nationwide SEO efforts led to a fourfold increase in leads, driving more conversions from organic search.
- Top Rankings for Competitive Keywords: Achieved top search engine rankings for competitive keywords related to real estate and financial tools, boosting Wowa.ca’s visibility and credibility.
- 30% Decrease in Bounce Rate: Improved on-page SEO and content quality resulted in a 30% decrease in bounce rate, indicating higher user engagement and satisfaction.
- 45% Increase in Conversion Rate: Enhanced SEO efforts and targeted content strategies led to a 45% increase in conversion rates from organic search traffic.
- Increased Domain Authority: Through strategic link-building and technical SEO improvements, Wowa.ca’s domain authority increased, further solidifying their position in the market.
- Client Testimonials: Positive feedback from users who found Wowa.ca through organic search, praising the ease of use and reliability of the platform.
Happy Client
“Working with MGA has been a game-changer for Wowa.ca. Their expertise in nationwide SEO and content strategy has driven exceptional growth in our organic traffic and lead generation. We are thrilled with the results and highly recommend MGA to any business looking to enhance their online presence.” – [Hanif Bayat], [CEO & Founder]