Auto Collision Center: A Local SEO Success Story That Doubled Calls in 3 Months
Gary’s Auto Collision Center, a well-established auto body repair shop, faced challenges in generating consistent customer inquiries from their Google Business Profile (GBP). With fierce competition in the Santa Clarita area, they needed to increase their visibility in local search results and drive more phone calls to convert potential customers into leads.
MGA Services
GBP Content Optimization
ON Page SEO
Calls
NAP Citation
A Quick Look
300%
Website Clicks
100%
Increase in Calls
200%
Increase in Direction Requests
Challenges:
- Outdated and incorrect NAP (Name, Address, Phone Number) information across the web, causing confusion for search engines.
- GBP lacked proper optimization for targeted keywords, categories, and relevant customer reviews.
- Limited citations and inconsistent online presence hindered their ability to rank in Google’s Local Pack.
- On-page SEO issues such as missing schema, unoptimized content, and poorly structured meta tags reduced their local search relevance.
Solutions Implemented:
GBP Optimization:
We optimized their Google Business Profile by:- Adding targeted keywords, including “auto body repair,” “auto collision center,” and “auto body shop.”
- Revising the business categories, title, and description to reflect their core services accurately.
- Soliciting positive reviews from satisfied customers, which boosted trust and local authority.
NAP Fixes:
- Corrected all instances of inconsistent NAP data across online directories.
- Created new citations on high-authority platforms, ensuring consistent and accurate information for search engines.
Google My Map Citations:
- Built Google My Map citations to reinforce their local presence, boosting their relevance for location-based queries.
On-Page SEO Enhancements:
- Integrated Local Business Schema to improve search engine understanding.
- Optimized website content to align with local search terms.
- Refined meta tags, including title tags and meta descriptions, to improve click-through rates from local search results.
The Results
- Call Volume Increase: Calls made from their GBP grew from 28 in April to 56 in August, reflecting a near 100% increase in customer inquiries.
- Improved Local Pack Rankings: Achieved top rankings for crucial local keywords such as “auto body repair” and “auto body shop” in Google’s Local Pack.
- Stronger Online Presence: The business now enjoys a more consistent and authoritative presence across local directories, Google Maps, and Google Search.
Happy Client
Working with Max Growth Agency has been a game-changer for our business. Before their Local SEO efforts, we struggled to get calls and stand out in a competitive market. Within just a few months, our phone was ringing non-stop! We saw a 2X increase in calls, and our Google rankings shot to the top for key services like ‘auto body repair.’ Their team was professional, detail-oriented, and truly understood our needs. I couldn’t be happier with the results and would recommend them to any business looking to grow their local presence.